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THE ESSENCE OF REBIRTH: QUIET REBELLION. A KIND REVOLUTION, AN INTIMATE EXPERIENCE OF CONNECTION WITH YOURSELF AND WITH EVERYTHING.

WE ARE BEINGS FLUNG HEADLONG INTO A BUSY, DIZZYING WORLD, WHERE IT SEEMS IMPOSSIBLE TO JUST STOP, LISTEN AND LOOK AFTER OURSELVES.

YET WE DESERVE IT. WHAT MAKES US SO UNIQUE AND SPECIAL? OUR IDENTITY, OUR ECSTATIC SELF, OUR MAGICAL QUEST FOR BEAUTY.

YOU FIRST MAKES TIME STAND STILL, DELIGHTS US AND TRANSPORTS US INTO OUR UNCONSCIOUS, A UNIQUE WEAVE OFMEMORIES, EMOTIONS,DESIRES,ASPIRATIONS, AND DREAMS. AN INTIMATE, DEEP, POETIC AND PURE WORLD.

REBIRTH BEGINS THIS WAY, WITH SIMPLE THOUGH IMPORTANT GESTURES:THE QUEST FOR SPECIAL AROMAS, THE DISCOVERY OF AN ANCIENT JOY IN TAKING CARE OF OUR SENSES AND OF OUR PERSONALITY. REBIRTH AS AN EXPRESSION OF OUR INNER NATURE, THANKS TO AN INTIMATE REGENERATION EXPERIENCE. THIS IS THE VOCATION OF YOU FIRST PURA RINASCITA. AN EVOCATIVE EXPERIENCE OF MAGIC, DREAM, HARMONY AND ENERGY SHARING, STARTING FROM SMALL OBJECTS, WHICH ARE SO PRECIOUS FOR THE REBIRTH OF THE SELF, BECAUSE THEY ARE ABLE TO GRATIFY OUR DEEPEST DESIRES: TO LOVE OURSELVES AND TO BE LOVED BY OTHERS, TO ENJOY EXCLUSIVE AND EMBRACING ACCORDS, TO TRAVEL ALONG NEW PATHS OF KNOWLEDGE, IN THE WAKE OF THE SENSES. NEW GATHERING HORIZONS OPEN FOR EACH OF US, BECAUSE EVERYBODY IS INVOLVED IN THE REBIRTH PROCESS: SO BEAUTY EXPANDS, THANKS TO A REFINED AND HIGH-END FRAGRANCE; ITS CHARM IS EMPHASIZED BY THE SOFT AND EVOCATIVE LIGHT OF A CANDLE; A SILKY SKIN TELLS OF ENERGY AND VITALITY.

YOU FIRST PURA RINASCITA TALKS ABOUT RENEWAL, ABOUT DREAMS AND IT EXPRESSES OUR EMOTIONS THROUGH THE MAGIC OF MADE IN ITALY FRAGRANCES, ESPECIALLY CRAFTED WITH THE ACTIVE INGREDIENT HELYCHRISUM ITALICUM, A MEDITERRANEAN FLOWER WITH REMARKABLE REGENERATIVE, ANTIOXIDANTS AND PURIFYING PROPERTIES.

STEFANIA CUZZERI
FOUNDER AND CREATIVE DIRECTOR

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