"We are beings flung headlong into a busy, dizzying world, where it seems impossible to just stop, listen and look after ourselves. Yet we deserve it. What makes us so unique and special? Our identity, our ecstatic self, our magical quest for beauty. YOU FIRST makes time stand still, delights us and transports us into our unconscious, a unique weave of memories, emotions, desires, aspirations and dreams. An intimate, deep, poetic and pure world."
Present in all the line’s products, our active ingredient is a precious gift from wild nature: the Helichrysum italicum, whose name comes from the greek words for “golden sun”, is a typical mediterranean flower and it is present especially in sunny places. Known since the ancient times for its regenerative properties, it is also called “immortelle” or “semprevivo” (i.d. always living), because its appearance lasts intact for a long time. its anti-oxidant, anti-inflammatory, soothing and firming properties are unique and precious and prepare body and mind for a full and proper regeneration.
Which better element for a
PAOLA CEREDA AND STEFANIA CUZZERI,
PERFUME DESIGNERS AND FOUNDERS OF THE MAISON
YOU FIRST PURA RINASCITA BORN IN MILAN.